Pianegonda launches exclusively in Milan the new capsule collection created in collaboration with MVP Wardrobe, the brand founded by designer and entrepreneur Maria Vittoria Paolillo.
The presentation took place yesterday, September 22, on the eve of Milan Fashion Week, in a refined event that combined the excellence of Italian design with a convivial moment.
This capsule collection stems from an authentic dialogue between two seemingly distant worlds: Pianegonda's sculptural and experimental jewelry and MVP Wardrobe's sophisticated and contemporary aesthetic. A creative intertwining that explores new style perspectives, enhancing the image of an elegant, independent and seductive woman — values shared by the two brands.
"We strongly believe in the synergy between fashion and design, which is why we chose to collaborate with designer Maria Vittoria Paolillo. This capsule collection represents our idea of contemporary jewelry: an authentic and distinctive language, capable of interacting with different worlds and transforming jewelry into a form of personal expression and style," declares Beatrice Beleggia, CEO of Pianegonda.
"I am very happy to have returned to my first love and my origins: jewelry. This encounter between the world of MVP WARDROBE, Pianegonda, and my creativity marks a truly important new chapter, and I am grateful to be able to celebrate it with a dedicated event inaugurating MFW," declares Maria Vittoria Paolillo.
The collection includes rings and ear cuffs in 925 silver, brass, and gold, ruthenium, and silver galvanic finishes, characterized by architectural volumes and concentric lines that evoke movement, energy, and freedom of expression. The sinuous curves and interplay of solids and voids recall modern architecture and the female body as a sculptural form, translating the minimalist codes of avant-garde design into everyday jewelry.
After the preview at VicenzaOro with the presence of designer Maria Vittoria Paolillo, the official launch in Milan marks an important step in Pianegonda's search for a new code of transversal and inclusive elegance, in constant dialogue with the world of fashion and design.
This was the presentation of the first drop, which will be followed by a second one to be launched before Christmas.
From September 23 to 29, throughout fashion week, the collection will be exhibited at the Pianegonda Boutique in Via Gesù, 3.
